Actor Ganesh Venkataram and his wife Nisha walked the ramp for launch of Viswa and Devji`s latest Collection at PVR

Viswa & Devji presented their latest wedding collections, Dazzle and Razzle, with a fashion show at Ampa Skywalk on 13th January 2018. Actor Ganesh Venkataram and his wife Nisha walked the ramp as the show stoppers featuring the best pieces from their fabulous wedding collection.

Viswa & Devji launched its exclusive diamond jewellery range, ‘Dazzle’ for women and ‘Razzle’ for men that cut across age barriers. Undoubtedly, diamonds are something that can take a women’s breath away and these precious stones are rightly called every woman’s secret desire. But, why then make diamond jewellery for men? S Prem Kishan, Managing Director, Viswa & Devji, says, “Traditionally, men wore more jewellery than women especially royalties had a penchant for it. However, times have changed and nowadays women often wear more (diamond) jewellery than men. We want to bring about a change in this trend. There is traditional diamond jewellery for men with products like cufflinks, tie pins, signed rings, wedding rings, however we make diamond bracelets, diamond earrings and diamond necklaces for men as well”. “Though bridal and party wear jewels are our forte, we have introduced European and Western designs in white gold to attract the younger crowd”, Kishan added.

Diamonds have been linked with love for years. The ancient royalties proposing their dream princesses presenting a dazzling diamond ring which continues till today with a romantic gesture among couples to express their affection with a halo engagement ring. Cinema delivers 55% on ‘Brand love’ score and consumers are far more likely to pay a premium for what they love. Love measures consumer’s emotional affinity with a Brand. Cinema is a catalyst to ‘together time’ for couples, families, friends and peer groups and hence the experience of bonding over the shared experience of a film rates much more than other entertainment avenues. This ‘Together time’ is hard to find and harder to penetrate. Cinema provides a state of mind that exists in no other medium. The audience gets into the most receptive frame of mind owing to voluntary surrender to the environment. Moreover Cinema provides perhaps the ultimate opportunity to brands to stand out from the crowd, differentiate themselves and create an emotional connection with audiences.

Viswa & Devji chose PVR Cinemas to carry out their brand promotion as PVR patrons are the kinds that are willing to pay more for a better lifestyle. “For our brand promotion, we needed thrust on the quality of awareness, what our customer will remember us for which only PVR could provide”, says S Prem Kishan. “Our brand awareness will get supplemented by means of on-screen and off-screen activities at PVR”, he added.