After getting an exclusive emoji on Twitter, Vijay's Mersal has now become the first south Indian movie to get trademarked.
"This is the first time, a title is being trademarked here. So, if anybody uses the term Mersal for commercial purposes, a part of their revenue should be paid to the team as royalty," sources said.
Recently, Mersal became the first South Indian movie to get a customized Twitter emoji. It is to be noted that the trend is already there in Bollywood and Hollywood.
A small digital image of Vijay’s look in Mersal will appear on Twitter as soon as fans type Mersal related hashtags including #Mersal #MersalTeaser #MersalMusicLive #Neethanae and #AalaPoranTamizhan.
According to sources, going forward, Twitter India will use the emoji for the new hashtags of team Mersal in coming days.
"Twitter has become an integral part of communication now. We are very happy to associate with Sony Music India & Twitter India who have come up with the Mersal Emoji, a first in South India. We are sure Vijays fans are going to love it," said a statement released by Twitter.
Mersal is TSL's 100th film and has a stellar cast list that includes actors like Samantha Ruth Prabhu, Kajal Aggarwal, Nithya Menen, Sathyaraj, S.J. Suryah and Vadivelu, among others.
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